In the airline industry, so-called no frills airlines emerged with their low-cost business model and strongly competed with traditional flag carriers. 在航空领域,那些不摆臭架子的公司以低成本的商业模式对守旧公司造成了冲击。
This was to impress on visitors that shareholders'and customers'money was spent on essentials, not frills. 这是要给来访者造成一个印象,就是股东和顾客的钱都花在点子上,而不是花在虚饰上面。