英语翻译(在线等)8
competitiveadvantage
Competitiveadvantagemeansthatafirmhasamarketingmixthatthetargetmarket
seesasbetterthanacompetitor’smix.
differentiation
Differentiationmeansthatthemarketingmixisdistinctformandbetterthanwhat
isavailablefromacompetitor.
S.W.O.T.analysis
S.W.O.T.analysis-whichidentifiesandliststhefirm’sstrengthsandweaknesses
anditsopportunitiesandthreats.