About
LaosheTeahouseisnamedafterthebelovedChineseartist,Laosheandhiswell-knownstageplayTeahouse,establishedin1988.Itstartedfromasmallrestaurant,sellingtraditionalBeijingtea.Nowitisabigandmodernmulti-functionalentertainmentcentreoftraditionalChineseart.
Challenges
Thetaskforuswastorefreshthebrandimageaswellasintegrateandexpandtheoriginalbrandcultureandcorevalue,whichcouldaffecttheimageofBeijingasculturalcityonthewhole.
Design
Ourworkwastohavethehistoricalimportanceoftheteahouseanditslocalcultureintegratedintoourdesign.Wecarefullychosethematerial,colorandgraphsforourpackagingdesignsothatitfitswellintothestrongculturalatmosphereoftheteahouse.